Role: Designer, Writer, Creative Director, Chief Marketing Officer

 

Pictured is the first comprehensive rebrand we did for the Natural History Museum in 2011. I designed the new identity and wrote the tagline. The Museum had previously created membership materials, informational collateral, signage, their website, and special event design in a piecemeal manner, either in-house or working with various different freelancers. And unfortunately, it showed. I created a cohesive identity that could be applied to every piece mentioned above, and eventually spread from these materials to promotional emails to on-screen displays and directional signage within the museum.

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In 2017, I creative directed the start of another complete rebrand for the Museum as they were shutting down the location in the Ruthven building for a 2019 move to the brand new Biological Sciences Building.
VIEW THE 2017 REBRAND DOCUMENTATION HERE. 

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As a random side note, the Natural History Museum in the Ruthven building was one of my favorite places on campus. My interest in it started in 2010, when I wrote, designed, and art directed an article for LSA Magazine about one of the founding fathers of the Museum (and later President of U-M), Alexander Grant Ruthven.

READ THE ARTICLE HERE.