Role: Chief Marketing Officer, Creative Director, Designer, Writer

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As part of the overall U-M Victors Campaign, we created the LSA Victors sub-brand, which governed several different marketing and communications pieces, including event design, fundraising collateral for each college level priority and each department within LSA, direct email solicitations, editorial content, social media campaigns, and video. This project spanned several of my roles at LSA, I designed the logo and wrote the audience-specific slogans, and then directed the work my expanding team did after that.

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WATCH THE CAMPAIGN VIDEO.

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VIEW THE STUDENT SUPPORT PRIORITY SHEET.

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Awards:

• 2014 CASE Gold Award, Excellence in Design for a Campaign

• 2014 CASE Gold Award, Excellence in Special Events Materials

• 2014 CASE Gold Award, Best Video, Fundraising, Alumni Relations